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Become the number ONE
live music act in your niche,
and enjoy fully booked success in
just 3-6 months of joining!
The ONLY lifetime access Music Marketing & Mindset Mastermind designed for musicians to break into the luxury corporate private and special events market
Helping you to become Fully Booked on your terms
Double or Quadruple your fees!
If I could sum up The Fully Booked Musician Mastermind in just three words it would be Marketing, Bookings and Mindset.
This invite only Mastermind is my signature hybrid coaching program, designed for ambitious and driven Professional DJs, Band Leaders, Solo Musicians, Singers, Session Musicians, Tribute Acts, and Event Artists like YOU who are ready to get Fully Booked, break into the high-end Private, Corporate, and Special Event markets, get paid double for working half the time. Sounds dreamy, right? Well, this is what happens when you get all your ducks in a row and you work with an experience guide to support and elevate your expotential growth.
Unlike any other program, this unique hybrid mastermind blends high-level 1:1 business coaching, group coaching , marketing consulting, mindset healing, and actionable resources to help you uplevel your music career.
No more overcrowded programs with surface-level advice! In The Fully Booked Musician Mastermind you’ll not only get laser-focused business coaching designed specifically for YOU and your music career, life and business, but you also get a whole new family of fellow supportive musicians cheering you on your way.🎯
😎Lifetime Access to
The Fully Booked Musician Mastermind
(Value £20,000+)
1️⃣ 1 x 1:1 90 Min
Deep Dive
Strategy Session
(Value: £300)
2️⃣ 2 X Bi-Monthly
Group Coaching
Calls
(Value £3000+)
4️⃣ 4 x 30 Min 1:1 Lazer Business & Mindset Coaching Calls
(Worth £900)
🎶✨ The Fully Booked Musician Mastermind
What's Included? 🎶✨
💻 VIP 1-1
Coaching Log & Business Tracker
(Worth £900)
☕️ Weekly Bandmin Sessions
(Worth £4000)
🚀 The Rising Musician Course
(Value: £997)
📇 A-Z Database
(Industry Goldmine!)
(Value: £900)
📱 Mon-Fri Telegram Support
(Value: £3000+)
📝 1 x Legal Event Bundle
(Value: £10,000+)
📚 30+ Replays, Resources, Videos & Tools
(Value: £4,000)
👥 24/7 Access
FB Mastermind Group 'Green Room'
(Value £2000)
Why I Created This Mastermind
As a music and live event industry professional with 20+ years of experience as a singer, DJ and booking agent, I know how tough this world can be. I’ve been where you are—juggling gigs, being your own boss, feeling overwhelmed, and struggling to figure it all out alone whilst desiring all the glitzy gigs, the fat pay checks, and the esteemed image.
Hiring a business coach back in the day changed everything for me, I went from zero gigs to being fully booked in just a few short months. How different it would have been if I had a coach who specialized in what I did! I've since gone on to have multiple 10K months as a musician, generated over six figures of contracts for my agency and I have sold over 500 bands into public and private events.
1:1 coaching can be expensive. That’s why I designed this program to give you BIG results at a fraction of the cost of private coaching.
Challenges We Solve Together
Uncertainty in live music & events post-pandemic
Marketing yourself on a tiny budget with no team
Feeling isolated with no one who truly gets it
Benefits of Joining
The Fully Booked Musician Mastermind
Real-time, small group coaching—get personalised advice specific to your music business
A supportive community of like-minded musicians who have your back
Learn to market yourself with zero marketing budget and scale your business sustainably
Navigate the choppy waters of the live music industry with an experienced mentor and coach by your side
"You are great at what you do, but you don't necessarily know how to sell yourself as a musician, no one teaches you this stuff - that is, until now!
Get ready to OWN your music business, and create a legacy."
Get ready to step into your higher powers as an artist.
Are you ready for:
-
Higher fees
-
Dream bookings
-
More reverence from potential and actual clients
-
More appreciation for the unique gifts and talents that you bring
-
More time to spend on the things you love
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An easy system to follow and implement so you can get booked out every single week
If you want:
A fully booked event calendar for 2025 and beyond 📆
Break into high-end, luxury, and corporate events 🏆
Double, triple, or even quadruple your rates 💰.
See what my Masterminders are saying!
In just two days I signed with a high-end booking agent!"
I’ve done a lot of programs, courses and masterminds over the years.
Kerri’s ‘The Fully Booked Musician Mastermind’ is up there with the best of them.
It’s EXACTLY what I need for where I’m at in my career. I’ve got everything ready (my act, my promo materials, the enthusiasm), I just didn’t have the strategy to get booked. As soon as you log into the program Kerri just gets on with it. No fluff. No BS. In just a few days I’ve already signed with one high-end booking agent using Kerri’s method and templates! Can’t believe it! I’ve nearly finished my promo pack (which looks GORGEOUS) and ready to send it out and get high-end, high-paying bookings! So glad I joined.
Total game changer.
Gary Albert, Multi-Award-Winning Composer & Performer
From Overwhelmed to Overbooked!
"I've been waiting a long time to do this, I was feeling overwhelmed and stressed with how on earth I put all of the bits into place. The finished EPK looks so good and now I am essentially my own manager and agent! It's a really easy step-by-step approach with practical suggestions on how to get bookings after. I had so much fun making it too."
Elsie Marley, Cabaret Chanteuse from Munich, Germany
Kerri's Coaching has been Instrumental to my Success!
"Kerri's training and coaching have been instrumental in helping me achieve success with my music career. Through her program, I was able to learn how to design an effective Electronic Press Kit (EPK) and pitch myself to larger venues.
As a result of Kerri's guidance, I was able to create an EPK for my femme-led jazz band, Yas Queen, which has helped us secure more gigs than ever before. Her advice on pitching shows has also been invaluable, as I was able to successfully pitch a show to a large arts establishment in Brisbane that has been booked for the end of the year.
Kerri's approach is both informative and supportive, and she truly goes above and beyond to help her clients succeed. Her knowledge and expertise in the music industry are evident, and her willingness to share her insights and experience is truly remarkable.
I highly recommend Kerri Layton's 'Fully Booked Musician Mastermind' to anyone looking to take their music career to the next level. Her training and coaching have been transformative for me, and I am confident that they will be for anyone who takes part in her program. Thank you, Kerri, for all that you do!
Mel Lathouras is a Blues and Jazz Singer from Melbourne, Australia
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Kerri's Coaching has been Instrumental to my Success!
"Kerri's training and coaching have been instrumental in helping me achieve success with my music career. Through her program, I was able to learn how to design an effective Electronic Press Kit (EPK) and pitch myself to larger venues.
As a result of Kerri's guidance, I was able to create an EPK for my femme-led jazz band, Yas Queen, which has helped us secure more gigs than ever before. Her advice on pitching shows has also been invaluable, as I was able to successfully pitch a show to a large arts establishment in Brisbane that has been booked for the end of the year.
Kerri's approach is both informative and supportive, and she truly goes above and beyond to help her clients succeed. Her knowledge and expertise in the music industry are evident, and her willingness to share her insights and experience is truly remarkable.
I highly recommend Kerri Layton's 'Fully Booked Musician Mastermind' to anyone looking to take their music career to the next level. Her training and coaching have been transformative for me, and I am confident that they will be for anyone who takes part in her program. Thank you, Kerri, for all that you do!
Mel Lathouras is a Blues and Jazz Singer from Melbourne, Australia
Who am I and why trust me???!!!
I am your host, Kerri Layton. Takes a bow. Nice to meet you! In addition to sporting some fabulous outfits (why, thank you, darling), I also come with years of experience working in the live music and events industry. I have served as a booking agent, a mid-to-large scale event producer, and as a singer and DJ. As an educator and entrepreneur, I am the proud owner and director of the boutique event and music agency, Dixiebird Records and Events.
At the top of my game in marketing live music acts for private and corporate events, I have worked with over 500 bands to date on their press kits, marketing campaigns, and artistic direction, and have raised over a quarter of a million pounds in bookings for the live music industry since the pandemic. My expertise extends to programming festivals and public stages around the country and the world.
My work has been featured in BBC Business, ITV News, The Evening Standard, Albanian National TV, The Stage, The Sun, The Daily Mail, The Mirror, and West End Extra. I am also a guest performing arts features expert on BBC Radio 4. Trained in EFT (emotional freedom technique) and a trained teacher and leader from AYL.
Apply to The Fully Booked Musician Mastermind
Currently, the only way to become a member of The Fully Booked Musician Mastermind, is to apply via a 6 Month Musicians Roadmap Call.
These calls are valuable to you as a musician whether you are invited and decide to join or not! They are total game-changers for my students and will give you a very clear strategy, a very straightforward no BS action plan. We will dive straight in and do one of my unique Access All Areas Audits, covering what areas you need to work on to take you to the next level in your event music career. You will leave with a very clear next step 6 Month Roadmap which will help you to achieve your goals.
It's a win/win situation, once we have done the audit I can see very clearly if I can help you or not. If I know I can help you then I will invite you to join the mastermind, and if I think you are not ready (it is not in my interest to take anyone money who is not quite ready to see a return on their investment!), I have other materials I can offer you and signpost you to in the meantime, to aid your continued growth and success.
If you have already applied and been invited to join, then please use the options below to jump in so we can celebrate you and get to work!
The Fully Booked Musician Mastermind
197£Every monthPay in 12Valid for 12 months- Lifetime Access to The Fully Booked Musician Mastermind
The Fully Booked Musician Mastermind
1,997£Pay-in-full discount- Lifetime Access to The Fully Booked Musician Mastermind